EPISODE 12
May 4, 2021.

Insights on Fundraising Negotiation with Bruno Lima

A conversation with Pura’s Co-Founder & CEO

Negotiation. It's a five-syllable word that can instill fear in the heart of even the most adept entrepreneur and yet, it's a fact of everyday life in the startup world. You eat, sleep, and breathe your vision day in and day out, but when it comes time to bring that vision to the negotiation table, there are no guarantees. So, what does it look like to strike that golden balance between standing firm in what you and your company need while also knowing when it’s time to meet your partners in the middle? This week we're exploring what it takes to walk this fine line with Pura CEO and co-founder, Bruno Lima, and investor Curt Roberts of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) to bring you both sides of a Perfect Pitch. This episode we explore:

• Bruno’s top tips on negotiating with VCs

• Why lying to VCs about your fundraising backup plan is never a good idea

• How being humble can improve your negotiation skills

• The benefits of separating your professional and personal life