Advice for Entrepreneurs
We are unable to fund every deal, but we carefully review every business plan that is submitted. We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15-20 slides, is all that's needed:
One Line Pitch
- Define the company/business in a single declarative sentence.
Team
- Founders & Management
- Board of Directors/Board of Advisors
Problem
- Describe the market pain.
- Outline how the customer addresses the issue today.
Solution
- Demonstrate your company’s value proposition to make the customer’s life better.
- Show the status of your product.
- Provide examples of traction.
History
- Set-up the historical evolution of your category.
- Define recent trends that make your solution possible.
Market Size
- Identify/profile your target market.
- Calculate the available market, served available market, and share of market.
Product
- Product line-up (design, features, functionality, intellectual property).
- Development timeline.
Competition
- List competitors
- List competitive advantages
Business Model
- Revenue model
- Pricing
- Average account size and/or lifetime value
- Sales & distribution model
- Customer/pipeline list
Financials
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P&L
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Balance sheet
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Cash flow
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Cap table
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The deal